Gucci Goes Cuckoo for CoCo!


Spanish artist collaborates with label for F/W’17 capsule collection.

With phrases like ‘What are we going to do with all this future?’ and ‘Tomorrow is not yesterday,’ GUCCI and Spanish artist CoCo Capitán certainly have a lot to say. Her art practice straddles the fine art and commercial art worlds, and includes photography, painting, and prose and at just 25 years old, Capitán, continues to speak her mind.

Capitán’s collaboration with Gucci includes off-beat, ambiguous aphorisms like“Common sense isn’t all that common.” Alessandro Michele even wore one of her tees to close out Gucci’s F/W 2017 show, adorned with the message “I want to go back to believing in a story.” The spelling is intentional, reflecting the artist’s desire to “be living in” a more ideal world.

The collection just launched on and select Gucci stores. To pre-empt the release, Gucci took Capitán’s art to several walls around the world, placing her aphorisms on murals in New York and Milan. The #gucciartwall opens up physical ways for fans of the brand and the artist to engage with the collaboration on social media.


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